Round 3: People edition.

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People, the basics, round 3:

Remember that emotions create habits and triggers.

But why is this so important in life and business?

 Because it helps you to properly serve people and profit at the same time.

Again, always look out for win-win situations!

How people think:

To properly serve people, you need to know the people you serve and how well you serve them. 

You can’t profit from a bad service or product, at least not for long… You will never grow wealth this way in this free, competitive capitalist system.

How people think is correlated to our wants (desires and needs). Main concepts:

Despite our modern software, our paleolithic hardware (our body/brain) still runs on the same 2 old main missions: keep you safe and spare energy, keeping you alive. 

These days, this translates to “commodities.”

People want to be comfortable and do less.

“The fundamental principle of human action is that men seek to gratify their desires with the least exertion.” – Henry George.

->Keep this in mind no matter what you’re selling! Even if you don’t have a business, you are serving someone in some way…

Emotions need logic!

Serving in business is mainly about selling, and for selling, you need logic to justify the actions of the person you are interacting with.

You need to serve people somehow. You can solve their problems, make their tasks easier, or add comfort to an action.

Emotion gets the fire started, but logic makes the buy.

And you need these 2, in this order. 

Without emotion, you can be interesting, but no fire, no action.

Without logic, the buy does not have a reason/justification to happen.

Always start the fire first and then justify it. This is how you make people act on something.

“Action comes about if and only if we find a discrepancy between what we are experiencing and what we want to experience.” – Philip J. Runkel.

-> With this knowledge comes the responsibility of NOT to manipulate people. 

Aim to help people truly, and you can’t fail!

What do you think?

Are you training your brain with intention? 

What you think about the world, your life, and yourself matters.

Going back to beliefs, they don’t change in a day. You need to keep reminding your brain of your new belief and catch yourself when an old one pops up.

To help with that, train your speech. A piece of advice from the Mindset coach Jon Gabb, founder of the Brotherhood:

Correct your speech about yourself and your life, even in the small things. You can say you are a picky eater or a refined eater. Which one sounds best?

Everything with a negative connotation needs to go. Through intentional change, forgiveness, or acceptance.

“I saw the angel in the marble and carved until I set him free.” – Michelangelo.

-> Do you have a positive mindset?

With a strong positive mindset, everything is possible!

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Last thoughts:

Remember, people only truly know what they want or need when they experience it, and you will not reach everyone.

No matter how much feedback you get or how much you study the market, you need to experiment and find out the truth.

It's the same with personal relations, by the way. 

Do not assume anything. People can surprise you, and most people’s problems are based on assumptions and judgments, dismissing communication….

“Our doubts are tractors, and make us lose the good we often might win, by fearing to attempt.” – William Shakespeare.

-> We all need to train our brains.

Mindset is 90% of any “battle.”

See you in a week.

Your Zine.