The “How to” Edition.

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As promised, ProfitZine will explain everything step by step, from micro-testing to remote CEO.

Mobile Lifestyle, Part 4, let’s go!

“I not only use all the brains that I have, but all that I can borrow.” – Woodrow Wilson.

Micro-test:

Micro-testing uses low-cost ads to gauge consumer interest in a product before production.

Several tools are available for this, but let's focus on Google AdWords (a pay-per-click platform), where you pay to advertise on Google search with specific keywords in your ad.

Start by analyzing the competition and crafting a more enticing offer on a simple "one to three hours" webpage.

Then, test the offer with brief Google AdWords campaigns. These are quick to set up and can run for a week to gather results.

The next step is straightforward: drop the flopped products and manufacture the winners only!

-> If you can test multiple products, that would be fantastic! 

The more you test, the quicker you'll find what works!

After the Cash Flow:

Once testing is complete and cash flow is sufficient, the next step is to streamline and outsource operations to minimize weekly work hours.

The goal is to automate as much as possible. This way, you maintain a new income stream while freeing yourself to pursue other interests and enjoy life.

The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment. – Warren G. Bennis

-> Don't take the dog quote literally, ok? 

But remember, it is possible to have a business and not be there…

Remote-Control CEO:

After establishing a successful product, the next step is to create a self-sustaining business architecture.

Our aim is not to build the largest possible business but one that requires minimal intervention. This architecture should position us outside the daily information flow, not at the top of it.

To establish a self-running virtual architecture, follow these 2 principles:

1.Engage outsourcing companies specializing in specific functions rather than freelancers, as companies are easier to replace if needed.

2.Ensure that all outsourced teams are willing to communicate with each other to resolve issues and grant them written permission to make cost-effective decisions without your prior approval.

-> It's time to research and create Standard Operating Procedures (SOPs). Identify your outsourcing partners and document the systems in detail to facilitate smooth handovers.

How to get there:

Phase 1: 0-50 Total Units Shipped

Handle everything yourself. List your phone number on the website for general inquiries and order processing.

This direct interaction is crucial at the start. Answer customer calls to identify common questions, which you will later address in an online FAQ. 

This FAQ will serve as the primary training material for phone operators and for creating sales scripts.

Respond to all emails, saving your replies in a folder labeled "customer service questions," with subject lines indicating the nature of the inquiry for easy reference. 

Personally pack and ship all products to find the most cost-effective options.

Phase 2: >10 Units Shipped per Week

Add the detailed FAQ to your website and update it with new answers as they arise. 

Search for local fulfillment companies and narrow your choices to those who won't charge setup fees or monthly minimums, or at least offer a 50% discount on both. 

Negotiate to have any setup fees credited toward shipping or other services.

Prioritize fulfillment companies that handle order status emails or phone calls from customers. Use your "customer service questions" folder for efficient copy-pasting responses.

Phase 3: >20 Units Shipped per Week

With increased cash flow, you can now afford setup fees and monthly minimums required by more advanced outsourcing providers. 

Contact end-to-end fulfillment companies that manage everything from order processing to returns and refunds. Discuss costs and ask for referrals to call centers and credit card processors.

Consider setting up an account with a call center. They often provide toll-free numbers you can use, but be sure to test their services before committing.

-> Now it's time to take action! 

Everything is prepared; follow these guidelines and get started!

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Last thoughts:

One last piece of advice: The more options you offer the customer, the more indecision you create and the fewer orders you receive.

Minimizing the number of decisions your customers can or need to make is the best way to avoid client indecision. 

Fewer Options = More Revenue

“The customer can have any color he wants, so long as it’s black.” – Henry Ford.

-> This should not be a problem since you filtered your audience. 

All you need to do now is avoid getting “lost” in all your ideas.

See you in a week.

Your Zine.